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The industry of tourism has been influencing the great growth of unexpected nature for the last years. If one wants to distinguish the reason of this developing, it can be found in the weakening of borders in the world. In addition to this, the increasing of the information extension about the grand sceneries throughout the world has also given the push. It should be mention that the southern African regions are not the exception.
One can say that we have come to the stage of the incoming of a profitable market in an industry that is briskly growing. The ongoing tendency towards the growth of the number of tourists entering the country provides a chance for “Sephats Tours” to enter the market. This opportunity has been crowning with success because of the rapid annual growth of the national tourism industry. The process of this growth has its advantages, and they are used by “Sephats Tours” which take them and moderates competition in the city travel part of the industry. That is done with the help of enthusiastic and experienced staff, perfect networking, and effective management and marketing. “Sephats Tours” is struggling to present travel and adventure packages to the people who have a willingness to travel primarily in the Southern region. However, they also provide their service for traveling around the whole of Botswana. Services and products are given by “Sephats Tours” particularly consist of the pre-arranged tours, tourist packages according to the custom’s peculiarities, a full consultation about the different aspects of traveling, an advanced reservation of the temporary apartment, and a lot of other related kinds of service.
“Sephats Tours” has the aim to become different from the others and define itself as the leading adventure mobile operator if compare with many others in the greater Gaborone area. We have the aim to position our services very accurately and carefully. In particular, the quality of our services will be of extreme height. Also, they will be comfortable and instructional. Moreover, we are going to provide all information that is possible to be clear for our clients. Our services also will be completely targeted to the clients’ needs to receive a greater recognition of the natural environment and its difficulties. The marketing strategy of “Sephats Tours” is going to be primarily based on making our existence knowable among the greatest number of customers. One more aim of our marketing strategy is to ensure the tourists to know the full packet of services that we provide. For this reason, we are struggling to provide the true information and make it available to the appropriate circle of the customers. This aim would be fulfilled with the help of executing a market pervasion strategy. This strategy will give the testimony of our popularity and will ensure that we are well known and appreciated in the tourism industry. Our goal is to prove that the prices we stated are defined by taking in the consideration people’s budgets. We will ensure that people who used our services accepted and appreciate them. We are going to ensure that every customer is aware how to contact us and is acknowledged with every single service in our package that we will always be ready to provide. Some of the aspects that are connecting with the terms can be found in the time travel conclusion.
The main consisting part of our marketing is the willingness to provide every picture, every publication, and every promotion with an extreme level of quality. Speaking of the promotional strategy of Sephats Tours we couldn’t omit that it will include integrating advertising, providing events, personal selling, public relations, direct marketing and the Internet one and all of these aspects we are going to explain and present in a detailed way in the marketing section of this travel conclusion. There is one more thing that we want to mention, and it explains the fact that our intention is not just to take the individuals on sightseeing excursions. In addition to this, we are struggling to become completely sure that our customers appreciate nature through informative instructions about the origins of the objects. This aspect is the main element of our marketing strategy that will make us unique and different from the competitors and will give the push for the development of sustainable competitive advantage.
We have the strict aim to grow and always become better and better improving our services and the way of their providing. For this reason, we have to engage the right people in the right place at the right time. We will never stop our developing and will be struggling to achieve the highest points of the growth. It is also connected with the development of our team that means the continual growth of the number of our people and their professional skills. We intend to build strong mutually beneficial relationships as our company will always grow.